An Incredible New Virtual Reality Playground Has Opened In London

Alex Landon Alex Landon - Editor


A wealth of alternate realities unfold at DNA VR.

Well, if ever there was a time to escape this reality for a jazzier, more exciting one, 2020 is the year to do it. To that end, a new virtual reality entertainment hub has opened in Hammersmith, offering hi-tech escapism from day-to-day life. DNA VR are the brains behind this state-of-the-art gaming centre, with more than thirty different challenges to tackle, and even a virtual reality escape room for those who think they’ve mastered the art of the breakout.


DNA VR have already made a splash in London with their first virtual reality venue up in Camden, but they’ve chosen Hammersmith for an adventure that promises to be even bigger and better. Wireless headsets and the latest gaming tech are your tools here, and you’ll use them in a variety of experiences, including “free-roaming” VR sessions and arcade games. Whether you’re coming along for educational adventures – DNA VR are known to run interactive experiences in schools in their promotion of STEM careers – or just a good old-fashion shoot-em-up, you’re going to be kept very busy here.


Indeed, DNA VR like to boast that “anything is possible” at their venues, and looking at the variety of games on offer, it’s hard to disagree. A typical afternoon here might be spent whizzing around time and space in the TARDIS, walking with dinosaurs, following Alice through Wonderland, and fighting off a zombie apocalypse in the Wild West. All in a day’s work, really. All of the games and VR escape rooms have been handpicked by venue staff, so you know even before you put on the headset that they’ve won the approval of dedicated gamers.

You’ve got four options available when you head along, starting with a single player gaming experience, and working all the way up to premium free-roaming experiences that offer a deeper immersion into new realities. They’ve taken great pains to ensure everything is as authentic and believable as possible; witness the Apollo 11 experience, which uses original audio and data from NASA to let you follow in the footsteps of Neil Armstrong. Similarly, all the necessary COVID-19 precautions are in place: all their VR booths are separate from one another (a spot of handy in-built social distancing), free-roaming players will only ever be playing with those in their group, and all equipment will be wiped down after each use.


DNA VR offers your imagination a golden opportunity to run completely wild – and with the year we’ve all been having, I think that’s the very least you deserve…

Find DNA VR Hammersmith at 77 Fulham Palace Road, Hammersmith, W6 8JA, and it’s open 3-10pm on weekdays, and 10.30am-10pm on weekends. Discover more and book sessions on their website.

Also published on Medium.

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