What’s a trip to the cinema without popcorn? As we all eagerly await the anticipated release of Wicked, the beloved popcorn brand Butterkist has brought an equally wicked treat to Soho to celebrate all things Glinda and Elphaba. The Butterkist Popcorn Emporium has just popped up in London, and has officially opened its doors to whisk you away on a delicious journey to the merry old land of Oz.
This immersive shop combines the magic of cinema and the story of Wicked with Butterkist’s signature snacks, making it a must-visit for any Londoner who’s been waiting decades for this film. From popcorn performers to innovative new flavours, here’s what you can expect from this upcoming pop-up.
The Butterkist Popcorn Emporium Pop-Up
The emporium is a vibrantly green tribute to the Wicked universe, inspired by the distinctive glow of the Emerald City. Inside, you’ll find even more enchanting touches inspired by this blockbuster musical-turned-film.
Best of all, the shop is free to visit and you’ll even receive a free pack of the new, limited-edition Butterkist Amazafying Sweet Popcorn. Your treat will be available for some mouth-watering customisation, with an array of delectable sweet and savoury toppers to mix and match some magical combos.
Visitors will also be able to capture unforgettable moments with Elphaba and Glinda in the interactive photo booth. There’s even a fantastic competition, with the chance to win a ‘thrillifying’ adventure at a luxurious 4* hotel in London; complete with a magical potion-making experience, a makeover, A £200 gift card for a shopping spree and a wizard-themed afternoon tea.
So, make sure you mark your calendars for this fantabulous popcorn pop-up coming to Soho for a limited time only. The Butterkist Popcorn Emporium will be open to visit on Thursday 21st November (10:00-18:00) and Friday 22nd November (10:00-14:00).
You can find the Buttekist Popcorn Emporium at 15 Bateman Street, Soho, W1. For more wickedly good ways to celebrate this epic movie release, click here or the link below.