Brits Encouraged To Eat Strawberries & Cream To Make Up For Huge Loss After Wimbledon Is Cancelled

Georgie Hoole Georgie Hoole - EXECUTIVE EDITOR

Brits Encouraged To Eat Strawberries & Cream To Make Up For Huge Loss After Wimbledon Is Cancelled

Wimbledon’s strawberries and cream are a pretty big deal.

Think of Wimbledon, and you typically think of strawberries and cream. Besides, you know, tennis. In fact, according to research by Fresh Student Living, 50% of Brits say it’s the first thing they associate with the famous tennis tournament.

Each year at Wimbledon, fans get through two million strawberries and 7,000 litres of cream, which equates to over 190,000 portions in a fortnight. That’s 916 Centre Courts of strawbs! And more than 538 trophies worth of cream (if you were to fill the men’s trophy to the brim)!

With Wimbledon sadly cancelled this year due to COVID-19, this leaves 28,000kg of British strawberries in the lurch. More than the weight of every single tennis ball used during the tournament, might I add.

Photo: Unsplash

Wimbledon will see almost half a million pounds in lost revenue from the sales of strawberries and cream alone, so, like I said, they’re kind of a big deal.

Suppliers of the tournament’s strawberries were all prepped for Wimbledon 2020 and are now looking for alternative destinations for the fruit, such as supermarkets, local farm shops and indie stores. But it’s all a bit uncertain.

To help remedy this situation, Brits are being encouraged to ‘save the strawberry’ by recreating this quintessential dish at home.

Here’s a simple recipe for the perfect strawberries and cream:


  • 3 cups (750 ml) Strawberries
  • 2 cups (500 ml) Heavy Whipping Cream
  • 2 tsps (10 ml) Vanilla Extract
  • 2 tbsps (30 ml) Granulated White Sugar


  1. Cut the strawberries in half.
  2. Whisk the cream until it thickens.
  3. Stir in the sugar and vanilla extract when the cream starts to stiffen. Spoon strawberries in the cream into a serving bowl in alternating layers.

Also published on Medium.

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