As Tube advertising goes, Netflix may have just raised the bar.
Netflix may have kept a tight lid on their latest instalment of Black Mirror – only revealing the trailer a day before it actually hit Netflix – but now ‘Bandersnatch’ is out in the world, they’re finding novel ways to promote it. Now in residence at Old Street tube station is a gloriously 80s-themed pop-up, a replica newsagents filled with games and merchandise from Bandersnatch.
There’s only one catch at ‘Tucker’s Newsagent & Games’ – you can’t actually go inside, a “be right back” sign effectively forbidding entry. Still, peering through the window excitedly will get you glimpses of Metl Hedd, Valdack’s Revenge, and the mind-bending Bandersnatch itself. You can also spot little references to previous Black Mirror episodes, including San Junipero, White Bear, and USS Callister.
It’s all enough to tempt you inside, but being a Black Mirror pop-up, this is probably a ruse to tempt you into some sort of Faustian bargain wherein you can never leave Old Street. Perhaps it’s best to simply look and not touch…
Featured image: Monsieur Robot