Amazon’s Checkout-Free Stores Could Be Coming To London This Year

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Amazon’s first checkout-free store opened in Seattle yesterday, and it’s looking pretty likely that London will get one soon.

Erm, welcome to the future, I guess?

This time last year, rumour had it that Amazon was snooping around the city looking for shop space for their new checkout-less shopping concept, Amazon Go. Amazon employees trialled the store set up in Seattle and, since January 22nd, it is now open to the public. But, according to reports, they’re looking to set up shop in London, too – and it could happen before 2018 is out.


The concept is this: customers can simply walk in, pick up the items they want, and walk out. No check outs. No queues. No humans. The bill will just be charged directly to their Amazon accounts.

So how the f*ck does that work, then? Using super smart futuristic technology (thousands of cameras, computer vision, sensors, algorithms, etc), that’s how.

The launch in Seattle seemed to go well (despite a few accidental shoplifters) but Twitter, of course, loved the irony of people queuing to get into a store that literally promises to eliminate queues. Follow the thread for a lil’ chuckle

Feature Image: Amazon 

Georgie Hoole

Georgie Hoole

Georgie is Deputy Editor at Secret London. She loves a trendy café and is all too familiar with the extortionate price of a coffee in the capital. She enjoys the finer things in life (like red wine on a school night and eating Ben and Jerry's straight from the tub) and hasn't quite grasped the concept of adulthood yet.