The coolest London-influenced product is about to hit the city and we’ve been counting down the days until it’s released.
adidas and Foot Locker are back with their latest London-inspired design and this time they’re stepping things up a notch. The pair have been working with European creators over the course of 2019 as part of their SPEEDFACTORY campaign. So far, they’ve stopped off in Berlin, Milan and Paris before arriving in London this month. And now they’re here, it’s time to celebrate the launch of the fourth and final SPEEDFACTORY creation, designed by Londoners, for Londoners.
Foot Locker and adidas invited four creators from the city of London to design a shoe that visualizes their city, its culture and its people. The final design of the SPEEDFACTORY AM4 ULTRABOOST CP LONDON is a creation by London-based illustrator and designer Jasmin Sehra. Her design represents the 32 boroughs of London and the melting pot of people, cultures and vibes found in the city.
Jasmin hails from Wembley, and her work is inspired by graphics and patterns from the 80’s and 90’s, bold typography, her love for nature and her Indian heritage. She created an abstract version of the London map, which formed the base of the camouflage design. Then, she overlapped this with a graffiti-like colour pattern with the silhouette of the River Thames, running through the whole design as a symbol of unity through the city. The etched map design on the side of the shoe is made up of reflective 3M, representing London at night.
SPEEDFACTORY LONDON is the fourth and final release of the 2019 city series and will be released on 27 November in selected Foot Locker stores in London and online at FootLocker.eu. Only 600 pairs will be produced in male and female size ranges.
But Londoners can get a sneak-peak at the collection in Brixton today, where they’ll find a limited pre-release of 30 pairs in the Brixton Foot Locker store on 26 November between 4-6pm. And that’s not all: Londoners will also have the chance to get their hands on the product early and meet with Jasmin Sehra. She’ll hand out a limited, signed, numbered, and framed art print to the first buyers.
Come along between 4-6pm to grab your limited edition trainers. On Nov 27 the shoes will be available in the Marble Arch Store, The Oxford Street Store + The Brixton store + Foot Locker Ecom.
This article was sponsored by adidas. Find out more about SPEEDFACTORY LONDON here. The SPEEDFACTORY LONDON pre-release will take place at Brixton Foot Locker: Unit 2, 442 Brixton Rd, Brixton, London SW9 8PA.
Also published on Medium.