They say the proof is in the pudding, but in this case, The Proof is in the (business of) proofiteroles. Those with a sweet tooth, and an eye for the hot new thing, will no doubt already be familiar with The Proof for their nationwide delivery of scrummy sweets. They’re famed for their profiteroles ‘proofiteroles‘, and it’s easy to see why. There’s a variety of flavours, a DIY proofiterole kit, a proofiterole cake, and even a proofiterole ice cream sandwich! But don’t let that distract you, the rest of their wares are just as delightful.
The brainchild of Francesca Strange, who spent her childhood watching her Nonna making incredible desserts, puddings, cakes, and sweet treats, The Proof came about after requests from friends and family to ‘bring the pudding’ resulted in so many orders that she found herself starting a business. Following considerable success online, she was able to open up a physical location in Dalston in early 2023. All the better for when those cravings strike and you can’t wait for your pudding to be delivered!
Their Dalston site
In Dalston, their store boasts a build-your-own profiterole bar (!) with a selection of fillings, sauces, and toppings, and a cake shop selling by-the-slice, cupcakes, and whole cakes to go. They also offer coffees, all-day dining, and a gifting retail area with hampers, cards, flowers, books and wines. So it’s basically the ultimate one-stop shop before visiting someone!
Take a look at our visit back when they first opened:
All foods are available to eat in or take away with coffee from Flying Horse, and pastries and breakfast options available from open. More substantial foodstuffs such as avo on toast, sandwiches, sausage rolls, and even savoury profiterole sandwiches are then available from midday. So, what we’re understanding is, we now have an excuse to eat profiteroles (and other foodstuffs) in one location, all day? We’re on our way!
The Proof at Christmas
For the holiday season this year, The Proof has partnered up with Selfridges on a pop-up right outside the iconic department store. They’re serving up all sorts of festive treats, from mulled wine to sticky toffee pudding. Oh, and they’ve even got a PROFITEROLE HOT CHOCOLATE! It’s the best way to reward yourself for getting the Christmas shopping done…
The Proof online
Need your sweet fix now? Head to their website and grab some dessert to scoff in the safety of your own home. No one can judge how quickly you devour the puddings when no one can see you doing it! Looking ahead to special occasions? The Proof has you sorted with a delicious selection of desserts, puddings, cakes, and more, available to order for delivery for Londoners only.
They’ve even got special Valentines goodies for your little sweetie – choose from heart shaped sticky toffees, valentines Pruffles, heart profiteroles, and more!
Next time you need to bring the pud, head to The Proof. They’ll sort you out.