Have you ever wondered what it would be like to be inside a snow globe? Well now’s your chance with the Outernet’s newest immersive festive installation that will make your winter wonderland dreams come true.
Right in the heart of Central London, in Tottenham Court Road’s The Now Building, visitors are invited to walk into an enchanting life-size snow globe filling the floor-to-ceiling screens to immerse themselves in the festive display, every day for free during the festive period. The Enchanted Snow Globe is presented by UNIQLO and is the perfect festive family-friendly activity to do in London.
In immersing themselves in the Christmas scenes, visitors will be swept away from the hustle and bustle of city life and be able to see hand-illustrated villagers going about their day, having snowball fights, shopping and witnessing them getting ready for the Christmas celebrations. There’ll be plenty of fun to be had as visitors will be able to interact with the digital installation by making digital snow angels on the central screen, using interactive cameras that capture movements in real time.
Guests and families can also head over to Now Trending to get stuck into some competition by playing the Heat2Heat game where you can challenge other family members in a virtual snowball fight and be in with a chance to win an item of UNIQLO Heattech. No matter if it’s a white Christmas or not, this immersive installation is here to make sure you get your dose of snowy festive fun.
Finally, as part of Outernet’s Christmas programme, an immersive Emoji Shower: Christmas Edition will take place in the Now Building. Watch as the screens create a flurry of everyone’s favourite seasonal emojis, from Christmas trees to Santa Claus, in a display that will be sure to capture some festive joy for all.
Alexandra Payne, Head of Creative at Outernet: “There isn’t anywhere else like London at Christmas time, it’s truly magical. The district’s 26k+ canvas and interactive technology have transformed the Outernet into a festive wonderland, with our Enchanted Snow Globe and Heat2Heat game in partnership with Uniqlo. I’m excited for our audiences to experience the wonderful immersive entertainment we’ve created for them this Christmas and make memories worth sharing.”
The installation is open every day apart from Christmas Day, it’s free entry with no booking required. For more information head here.
Find Outernet at Charing Cross Road, WC2H 8LH. The nearest station is Tottenham Court Road.