It’s 30°C Outside And Selfridges Have Just Opened Their Christmas (!) Shop

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Yes, you read that correctly. Selfridges have opened their Christmas shop already – a short 145 days before the big day.

Oh here it is, Merry Christmas, everybody’s having fu– ck off. It’s AUGUST and we’re in the middle of a record-breaking HEATWAVE. They’ve got to be having us on…

Selfridges Christmas
Photo: @elliehomeslice

Selfridges, the Oxford Street department store, has beaten everyone to the punch by launching their Christmas section four months early (!) – and it’ll be stocked with all the baubles and tinsel you could wish for. This crazy stunt is all because they reckon their festive decorations and souvenirs are incredibly popular with visitors from overseas, so they want to give them as much time as possible to bring them home for Christmas.

Christmas Shop at Selfridges
Photo: @maverick_ac

Although the shop is already open, the stock will peak in September, where nearly 4,000 items will hit the shelves. They’ll range from a £1.95 pencil (still pretty steep, IMO) to a range of neon signs for approximately £8,500. Ho ho NO.

For more seasonally appropriate shenanigans, head upstairs to check out their gorgeous rooftop restaurant – or down into the foodhall for a refreshing avocado gelato.

📸 by traveljunction (via Flickr) 

Georgie Hoole

Georgie Hoole

Georgie is Deputy Editor at Secret London. She loves a trendy café and is all too familiar with the extortionate price of a coffee in the capital. She enjoys the finer things in life (like red wine on a school night and eating Ben and Jerry's straight from the tub) and hasn't quite grasped the concept of adulthood yet.