There’s something about the energy and renewal of spring that we look forward to every year – and with the (so far) lovely weather we’ve been seeing, it’s the perfect time to embrace the season in full. From April 9 – 27 on Wednesday-Sunday only, The Regent Street Sensorium at 10 Heddon Street is inviting you to step into a world of sensory discovery at an immersive exhibition, where you’ll explore magnificent scents, sights, and sounds in an interactive museum, workshops and more.
Crafted in collaboration with Quadrant Arcade fragrance maker Aromaria, and masters of immersive experiences, Bompas & Parr, this pop-up experience has been designed to reawaken your senses on a journey through Regent Street’s iconic history.
Your journey will begin in the interactive museum. Here you’ll be inundated with beautiful smells, from the scented Aromaria mist as you enter, to the smellable timeline that you’ll explore in the sensory jellyscape. Next you’ll be guided into The Mouldery, where you’ll find a curated display of Benham & Froud archival jelly moulds, the copper and metalwork company that created the iconic orb and cross currently atop St Paul’s Cathedral!
You can even take home some of these charming creations. In the Jelladrome you’ll find an array of edible Regent Street architecture in miniature jelly form, available to purchase. Those who feel up for a challenge can take part in the Sensory Quest for the chance to take home jelly for free.
If you loved this multi-sensory pop-up adventure and would like to learn more fascinating stories of Regent Street, you can book a number of bespoke workshops and events, hosted by Bompas & Parr and Aromaria.