Meet The Innovative Brands Helping You Make Easy Sustainable Swaps In Your Everyday Life

Antonia Van Dunem Antonia Van Dunem

Sustainable Brands Club Rakuten

From eco-friendly bedsheets to stylish sustainable clothing – these are the conscious brands on Club Rakuten you need to know!

If you’re always on the lookout for new sustainable brands to help you live your dream lifestyle and look after Mother Earth, you really need to sign up to Club Rakuten. Not only is it free to join, but you can also explore loads of affordable, sustainable and ethical brands whilst bagging banging rewards!

We’re here to give you the inside scoop on three of the very best sustainable brands on Rakuten and the inspiring stories behind them. You can shop environmentally-friendly household cleaning products at Smol, to organic, ethical fashion at Ninety Percent and cosy consciously-made bed linen from Bedfolk. All easy, everyday swaps that can seriously up your sustainability game.

Sustainable Brands Club Rakuten

And don’t forget, you can redeem your points earned by shopping consciously to watch the latest blockbuster on Rakuten TV or grab front row tickets to that gig you can’t stop thinking about! 


A clean home is essential, but at what cost to the planet? Paula and Nick, the creators of Smol, were fed up with laundry products packaged in heavy-duty plastic, all utterly un-recyclable…but the only other option was eco-friendly brands that cost twice the price and didn’t work! So they created a Smol revolution in household cleaning, basically the perfect chance for you to revamp your cleaning cupboard with environmentally-friendly products that work and don’t cost the earth. 

Sustainable Brands Club Rakuten

With their refillable, returnable and recyclable bottles or compostable packs, you can save plastic, chemicals and carbon whilst keeping your clothes, dishes and homes sparkling clean. And they’re Leaping Bunny certified so none of your furry friends will be harmed in the process! The bonus? There’s a subscription service so your goodies will arrive by post, in a small, recycled and recyclable box, the perfect size to slide through your letterbox. Just like magic! And they’ll only ever send you what you need, so you can keep your waste to a planet-friendly minimum.

Ninety Percent

We can’t stop raving about fashion label Ninety Percent! Not only does it sell gorgeous clothes, we’re talking super soft organic cotton sweats, and beautifully crafted organic merino knits, it also puts the planet and people before its profit. With a whopping 90% of its earnings going to its factory workers and charitable causes. 

And you can be part of the process too, with an incredible system that allows shoppers to vote for where they want their cash to go. From disadvantaged children in Bangladesh’s slums to those caught up in conflict, there are plenty of amazing causes you can get behind. Plus their collection is only made from the most ethically considered materials with the lowest environmental impacts. From beautiful bodysuits to trousers; skirts and sweats alike, you can treat yourself to one of the most guilt-free hauls out there!


There’s nothing like slipping into some soft, clean bed sheets after a long day. But you know what would make it even more special? If those sheets were both sustainable and affordable! Luckily, Nick and Jo, the founders of Bedfolk have created exactly that for you. The couple spent a spectacular 12 months sourcing the finest materials and meeting the most skilled artisans all around Europe with dreamy results… Super soft 100% cotton, 100% linen, ethically made and expertly woven bedding, all free from harmful nasty chemicals. So swap out your old sheets with some ridiculously soft bedding essentials and create the ultimate cosy sanctuary. You’ll never want to leave your bed again!

The icing on the cake? With every purchase from one of these brands, you’ll earn double Rakuten Points and a free ebook of The Uninhabitable Earth by David Wallace-Wells from Rakuten Kobo. 

Sign up to Club Rakuten for free and start earning rewards for shopping consciously!






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