Calling all fragrance fanatics: there’s a dreamy new scent destination to discover on Oxford Street. Fragrance house Batlah has landed in London with its first-ever pop-up inside Selfridges, giving you the chance to sniff your way through the world of Saudi haute perfumery until September 5.
If choosing a new perfume is your idea of a pretty perfect afternoon, you’ll want to make a beeline for this one. Batlah is rooted in Saudi heritage, drawing on traditional perfumery techniques while bringing a modern touch to the centuries-old craft.
The fragrance house is all about creating scents that go beyond simply smelling good. Its perfumes bring together rare natural ingredients and inspiration from landscapes, memories and culture, with each fragrance designed to tell its own story.
You’ll find the pop-up on the ground floor of Selfridges, where you can get up close with Batlah’s collection and, naturally, put your nose to work.
Among the scents waiting to be discovered are Cashmere, Snow & Spice and Arabian Knight. So, whether you know your oud from your amber or are new to the perfume game, there’s plenty to explore.
You can take your time discovering the different fragrances, learn more about the natural ingredients and craftsmanship behind them and, potentially, leave having found your next signature scent.
