The fact that it’s beginning to look a lot like Christmas everywhere you go is making it pretty darn tricky to decipher which sparkling spot is actually worthy of being plonked at the very top of your must-visit list this festive season, don’t you think? But fear not, folks. Like Santa on Christmas morning, I come bearing a gift in the form of a recent study that has uncovered the merriest and brightest festive destinations (festinations, if you will) in the country.
The research in question comes courtesy of LNER. The trusty train operating company put 46 towns and cities across England and Scotland under the microscope for the occasion – examining each of them based on a variety of festive factors.
Traditions, lights, festive Google searches, Christmas events, and cosy pubs were all taken into account. Once the numbers were thoroughly crunched like a box of Fox’s festive biscuits, LNER was able to dish out an overall score to each dazzling destination and collate them into a ‘Festive Town Index’.
London landed itself in the third position, earning a score of 68 out of 100. Beaten only by Manchester (74.9/100) and Cambridge (69.2/100), our capital city fared fairly well in the festive findings. With a whopping 8,650 festive events and over 2.1 million monthly festive searches, I think it’s safe to say that the spirit of the season is alive and kicking in London.
So, if you want to come and see what all the festive fuss is about, please allow us to point you in the decked-out direction of some of the most wonderful things to do in London during the most wonderful time of the year.
You can peruse LNER’s full festive findings here.
