London has been chosen as the hub, home, and heart of the World Experience Organisation (WXO)’s inaugural who’s-who and what’s-what event: London Experience Week (LXW), with support from London & Partners. The dynamic event will run between April 28 – May 2, 2025. Each day will bring a plethora of experiences to participate in. The central handpicked venue is Phantom Peak (near Canada Water); a living, breathing, immersive old-town-style open world experience.
What will be happening?
Beginning with a welcome open social event with special drinks, the expansive multi-day spectacle will play host across an abundance of events. With most happening at various immersive experience venues, there’s a choice for every sector, from *breathes in*: backstage and private venue tours, open studios, workshops, roundtables, and discussions.
Hundreds of ticket holders will have the opportunity to be fully immersed (and involved) in spectacular virtual reality venues, such as: Outernet, Monopoly Lifesized, and IF Magic. 
The event will be attended by key heavyweight industry players, such as: Winston Fisher (AREA15), Luke Mitchell (Boomtown), Olivier Goulet (creator of the Minecraft Experience), MIkhael Tara Garver (ex-Disney’s Galactic Starcruiser), and Heather Gallagher (former Head of Tech, Burning Man).
The event will host the innovative UNCONFERENCE – where any attendees, creative or business-minded alike, will have the opportunity to take the stage and present their emerging, innovative ideas. Then the audience is put to vote for their favourite ideas.
If that’s not enough to satiate you into buying your ticket here, the folks at LXW will treat guests to: a fancy dress party London’s new experience district Immerse LDN, which includes a visit to Tutankhamun: The Immersive Exhibition, cross-city immersive excursions at Jury Games, Monopoly Lifesized, and 1950s Cuba, pop-up experiences at UNIVERS, and an immersive wellness experience at Sanctuary. There’s even a chance to get spooky at The Haunted Library.
Closing the fiesta is a bash at Polygon Live, a spatial audio festival.
Who is going?
Brands having already been confirmed are: Netflix, BBC, Snapchat, ITV, The Traitors, Minecraft, Black Mirror, Paddington, AREA15, Elvis Evolution – and Phantom Peak, the central venue to the entire exposition.
LXW will throw light over innovative and exciting brands who are steamrolling head first into immersive experiences’ futures – cementing their place in the sector as AI and virtual reality become synonymous with our modern world, and is rapidly becoming the focal way to consume and enjoy entertainment.
Sounds good. What else is in it for me?
The special perks of attending LXW 2025 is unparalleled behind-the-scenes exclusive access to a handful of exclusively-chosen experience venues and unified teachings from a handpicked worldwide selection of industry leaders.
LXW has teased unannounced special pop-up events to surprise and tantalise visitors, alongside sneaky tidbits of extra content in experiential arenas – the suspense of it all!
Virtual reality fuels immersive experiences, and these are increasingly being used to bring real-life emotions and excitement alive within mesmerised spectators worldwide. Get your tickets and ride the thrill of exclusively witnessing bold ideas being shared for a bright, magical future where events are at the forefront of what connects us.