Your chance to try the most famous milkshakes in music.
Late capitalism really is a never-ending source of bounteous gifts, isn’t it? And now, it reveals the greatest gift yet: a milkshake pop-up from R’n’B star Kelis, named The Yard. Yes, really. It’s in town on March 18th & 19th only, to coincide with the singer’s gig at Camden Roundhouse, and offers you the chance to answer one of the burning questions of the noughties: what was in those milkshakes to make them some damn addictive?
The Yard is popping up on Great Eastern Street in Shoreditch, and has been launched in partnership with Deliveroo to celebrate the 20th anniversary (and subsequent reissue) of Kelis’ album Kaleidoscope – which, confusingly, is not the one on which Milkshake actually appeared (that would be 2003’s Tasty). Still, it’s a prime opportunity for a bit of clever marketing, and since Kelis is a noted foodie who’s released a recipe book, a range of sauces, and graduated from Le Cordon Bleu cookery school, it’s shaping up to be a good ‘un.
Now if that doesn’t bring all the boys to The Yard, nothing will.
You can find The Yard at 46 Great Eastern Street, Hackney, EC2A 3EP, from March 18th-19th. They’ll also be available on Deliveroo, and you can find out more here.