If (like me) you’re desperate to visit Japan but your bank account isn’t quite as on board with the idea, then you’re in luck, my friends. Because for one day (and one day only), Londoners won’t need to hop on a long haul flight to be whizzed to the streets of Tokyo. That’s right, the trusty London Underground will suffice, as one of the UK’s largest festivals for Japanese food and culture returns to London next month.
On Sunday October 6, Trafalgar Square will once again be jam-packed with the sights, sounds, tastes and talents of Japan, courtesy of Japan Matsuri festival. Showcasing the very best of Japanese culture, the iconic festival has attracted a huge London fanbase (for good reason) and is ready for another year of serving up deliciously authentic Japanese street food and traditional Japanese entertainment.
Inside Japan Matsuri festival
The full schedule for 2024’s festival is yet to be announced, but based on previous years, we can expect for it to kick off at 10am. The entertainment schedule is usually bursting at the seams, and visitors will be spoilt for choice when it comes to choosing what to see and do. Plenty of traditional and contemporary performances will be taking place throughout the day, showcasing everything from music and martial arts to comedy and cosplay.
Many acts have already been announced, with visitors able to look forward to experiencing the elegance of Nihon Buyo (traditional Japanese dance), the power of traditional and contemporary taiko drumming, and the magnificence of the Japanese Tango. The Green Chorus will be spreading some joy with their beautiful Japanese music, London Okinawa Sanshinkai will be celebrating cultural diversity and Okinawan heritage, and the Wakaba Kendo Club (the largest children’s kendo dojo in London) will be delivering a brilliant Kendo demonstration.
A colourful catwalk is also set to take place on the main stage this year, showcasing some incredibly fan-made costumes, inspired by some of Japan’s best-loved animation and games. And, believe me – that barely scratches the surface of all the performances and demonstrations set to take to the stage at Japan Matsuri.
Festival-goers will, of course, be able to stuff their faces with authentic Japanese street food. Stalls and traders have not yet been announced but last year, Heddon Yokochō and Shoryu served up some ravishing ramen, Okan offered up a whole load of comforting Osakan soul food, and Mugen had everybody sorted in the sushi department. So, if this year’s offering is anything like last year, we’d highly recommend going with an empty stomach.
If all that wasn’t enough, the cherry (blossom) on top is that the festival is completely free to enter. So, get yourself down to Trafalgar Square on October 6 to experience the true magic that this festival (and country) has to offer.
Japan Matsuri 2024 will be taking place on October 6 in Trafalgar Square. Find out more and plan your visit here.