This 16-room immersive dream experience is now open in London – featuring an enchanting fairytale forest and giant, pink ball pit

What can you expect at the House of Dreamers exhibition in London?

House of Dreamers is the dazzling brainchild of Italian designers Elena and Giulia Sella, founders of Postology, who wanted to spark imaginations and remind people of all ages of the wonder of dreams. The immersive journey uses bold, whimsical visuals and cutting-edge interactive elements. Including an AI-powered ‘Dream Machine’ that creates an image of you in your dream job, a digital scanner that brings your animal drawings to life so they can roam in a fantastical forest, and interactive projections that conjure up starlight in response to touch.

There are 16 rooms to discover, each one centred around a motivational message. One moment, you’ll find yourself floating in the vibrant pink pool of a massive ball pit, which encourages you to find joy in the present. Next, you could be wandering down the kaleidoscopic fairy path to discover a light-projected waterfall hidden among glowing toadstools and giant daisies. Unsurprisingly, that one is all about using your wild and wondrous imagination. There’s even a room where you can swing among ethereal white clouds, because who says the sky is the limit? This experience is all about not setting any limits.

House of Dreamers promises a pastel-drenched pocket of escapism in the heart of the city that all ages can enjoy – whether it’s a dose of magic or some much-needed motivation that they’re after. There’s even a ‘Dream Store’ waiting at the end of the experience, packed with unique dream-inspired items to take home as a memento. This exhibition has already had successful runs in the likes of Madrid, Milan and Paris; now it’s London’s turn.