It’s beginning to look a lot like Christmas… in August! Yes, you read that right. Harrods have officially ushered in the festive season before summer has even finished, as the iconic department store reopens its gorgeous Christmas Shop, harking the question, ‘how early is too early when it comes to indulging in some yuletide cheer?’
Harrods, a name synonymous with both luxury and London, has been delighting customers with its Christmas offerings for decades. Located in the basement, their famed Christmas Shop (also known as Christmas World) is notorious for opening earlier each year, and this year, they officially kicked off the retail festive season by opening the revamped Christmas section last month (on Friday, 26 July).
Why does Christmas come early at Harrods?
Although this notion may seem ridiculous to many, it’s a strategic move due to the fact that tourists and visitors only get a limited time to explore the capital, giving them the option to spoil themselves silly with a Harrods Christmas, even if they’re visiting before the festive season is in full swing.
From treacly treats to spectacular decorations, there’s everything you could possibly imagine for a picture-perfect Christmas. This year, the shop boasts an even more magical array of decor, gifts, and festive goodies. However, the star of the show is undeniably Noah, the 2024 Harrods Christmas bear, dressed to the nines in a cosy cable-knit jumper.
The Christmas bear is an annual tradition at Harrods, as each year, a new fluffy friend takes its place in the adorable and ever-changing line-up of cuddly bears, becoming a limited-time collectable in the process.
Christmas in the heat of the summer
Swap out your sunscreen for some Christmas sparkle, and head over to Harrods to dive into the Christmas spirit. Walking into Harrods’ Christmas Shop is like stepping into a whimsical winter wonderland, which is a hilarious contrast when it’s hot outside.
Whether you’re looking for some sparking ornaments and elegant wreaths, gourmet snacks or exclusive Harrods hampers, there’s something to enchant every Christmas-loving shopper, no matter when you visit – although we do think it’s better closer to the date thanks to their stunning light and window displays.
So, if you’re more than ready to deck the halls, bannisters, and beyond, head to the Christmas Shop at Harrods for some premature Christmas cheer, with just over four mounts to go until the big day. For more information on the historic department store, click here to visit the Harrods website.
📍 You can find the Harrods Christmas Shop in the basement of Harrods, 87-135 Brompton Rd, London SW1X 7XL.