Forget horoscopes and personality quizzes. Le Creuset’s new immersive experience uses AI-powered camera technology to turn what you look at, and how you react, into your very own colour match.
This autumn, Le Creuset is transforming the Harrods Linley Kitchen with the Made to Be Yours pop-up, which brings together the brand’s iconic palette, craftsmanship and cutting-edge technology. From 20th October to 13th November, you’re invited to come find the Le Creuset colour made just for them.
A Le Creuset colour just for you
Step into the Linley Kitchen at Harrods and you’ll find a wall of screens that springs to life as you approach: using AI-powered camera technology*, the experience reads which way your gaze is drawn and how you react as Le Creuset’s iconic colours unfold in front of you. The technology then reveals the shade you’re instinctively drawn to.
Make it your own
The final reveal immerses visitors in their matched colour, and explains the inspiration behind their result. Each journey concludes with a piece of digital artwork inspired by the visitor’s colour discovery, creating a charming keepsake. Save it as a souvenir, or add it to the Community Canvas, a living digital gallery inside Harrods that grows with creations from every visitor.
Meet Château, Le Creuset’s newest colour
As part of the experience you can discover Château, a sophisticated new neutral inspired by the enduring architecture of historic French estates – a Harrods exclusive that joined the Le Creuset palette on 1st October.
So, among a century of colour, which one is made to be yours? There’s only one way to find out!
* Every visit is completely anonymous. Camera images are processed in the moment and never stored, and no one is identified.
