Another blow to the festive season.
Sadly, this year it seems the holidays are not coming – at least, not in the usual way. The Coca-Cola Christmas truck that has graced our screens since 1995 is unfortunately not embarking on its 2020 tour around the UK. Just when we needed perking up the most, Coca-Cola announced on Twitter today that it would not be handing out their cans of free Coca-Cola from their festive truck.
The truck – that I used to believe was Father Christmas’ new and improved sleigh – was planning to make stops at branches of Sainsburys and Asda across the country, as well as some shopping and event centres including London’s O2 Arena, to bring plenty of festive freebies and joy.
Due to current restrictions around the country, our Coca-Cola Christmas Truck Tour won’t go ahead this year. We know it's disappointing, but we’ll continue to share special Christmas moments throughout the festive season. We look forward to seeing you next year! pic.twitter.com/VWza9Al3hm
— Coca-Cola GB (@CocaCola_GB) November 6, 2020
But the company stated on Twitter that the four-week lockdown in England this month has halted this year’s tour. It wrote: “Due to current restrictions around the country, our Coca-Cola Christmas Truck Tour won’t go ahead this year. We know it’s disappointing, but we’ll continue to share special Christmas moments throughout the festive season. We look forward to seeing you next year!”
Last year, Coca-Cola were handing out cans of Coca-Cola zero on the tour, and you were able to pick up personalised bottles too. Visitors to the truck were also invited to bring along cans for recycling, because for each and every can recycled, Coca-Cola donated 10p to national homelessness charity Crisis.
No pressure supermarkets and retailers (we’re looking at you, John Lewis), but we are expecting some pretty impressive Christmas adverts to cheer us up after this further blow to the festive season.