So, we’re only a matter of weeks away from one of the most important events in London’s cultural calendar. Before we know it, the streets will be packed to the rafters with people who’ve come together to celebrate the LGBTQ+ community in the name of London Pride on July 1. Anyone who’s attended a Pride party or parade before will know that when it comes to attire, the brighter and bolder the better. And this year, Calvin Klein has designed a special collection in honour of the occasion, aptly named ‘This Is Love’. So yes, you can officially end your search for the perfect Pride outfit!
Created as part of their wider 2023 ‘Let It Out’ campaign, the Calvin Klein ‘This Is Love’ collection was conceived with the aim of championing freedom of expression. What’s more, each beautifully vibrant piece has been created with versatility in mind. So whatever garments you choose, they’ll make an incredible addition to your wardrobe throughout Pride and beyond.
Whether you’re someone who likes to go head-to-toe in rainbow, or you prefer a few subtle colour pops, you’re sure to find some Pride-perfect pieces in the ‘This is Love’ collection. Wear your heart on your torso with an aqua green crop top, emblazoned with the collection’s heartwarming messaging. Or show your solidarity with the flash of a bright ‘This is Love’ waist-band on your underwear – the choice is yours.
The collection also boasts an array of accessories, ranging greatly in their degree of rainbow-ness. If you are planning to spend Pride weekend out and about in the city, the recycled nylon cross-body bag is the perfect piece to complete your outfit (and carry all of your necessities!). Or, why not take the opportunity to be stylish and sun-smart with a cotton ‘This is Love’ cap? However you style your This is Love outfit, just be sure to wear it loud and wear it proud.
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