Londoners, prepare your tea-dunking reflexes. A massive, eye-catching installation is headed straight for the riverfront, giving your usual Southbank stroll a seriously supersized twist. On September 12 and 13, Belvita is taking over Southbank Observation Point with an unmissable pop-up centred around a giant mug with an enormous Soft Bake balanced right on the rim.
If you’re looking to shake up your usual weekend plans, swing by to snap a photo with the extra-large installation and pick up a free sample of Belvita Soft Bake Choc Chip while you’re there.

And there’s a little more to these soft-baked snacks than their choccy chips. Belvita Soft Bakes bring together the good bits and the tasty bits: they’re High Fibre, Baked with 5 wholegrains and a Source of Magnesium balanced with delicious choc chips. It’s all part of Belvita’s Deliciously Balanced approach where fibre meets choccy.
The supersized installation will only be balancing on the South Bank for two days, so head down to Southbank Observation Point on September 12–13 to get your photo and try a free Belvita Soft Bake Choc Chip sample for yourself.