Actual Dogs Will Be Serving Londoners Free Beer In Soho Today

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We’re not barking mad – and we can prove it! If you head to Bar D’Alsace-tian in Soho today (May 6th) you’ll find yourself being served free beer by an Alsatian dog. You may recognise the pooch from Kronenbourg’s latest TV ad. Well, now a team of these pups have come to London to bring us hard-working folk ice cold beer.


These trained dogs will each wear a miniature (and lightweight) barrel, in which they transport the booze to you. The bar will open from 6.30pm and 8.30pm today.

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