Whether you prefer a red or a white, there’s a good chance your favourite wine comes from Bourgogne. Never heard of it? You may know it as Burgundy instead, the French region renowned for its vineyards and wineries.
Wines from Bourgogne are pretty much always a hit, but they certainly don’t all taste alike. We could say the same about our favourite London neighbourhoods, with their distinct personalities and quirks. From understated and elegant to punchy and creative, there’s a wine – and a neighbourhood – for everyone.
Here are eight of the most beloved London neighbourhoods and their perfect wine matches, proving you don’t need to be a snob – or break the bank – to enjoy a great pour in your favourite borough.
Notting Hill is an elegant Mâcon-Lugny
Polished on the outside with plenty of charisma underneath, Notting Hill is simply fab, stylish and loves a weekend market stroll. A Mâcon-Lugny fits its smooth, easygoing nature with a social butterfly of a white wine that’s fresh, approachable and always ready for a terrace beverage. Best enjoyed while pretending you’re in a Hugh Grant rom-com.
Plus, you can get the Mâcon-Lugny from Cave de Lugny at Waitrose, so it’s extra accessible.
Brixton is a bold Mâcon-Azé
Energetic, creative, and constantly evolving, Brixton is London’s ultimate hotspot for music and street food. Naturally, a lovely Mâcon-Azé (get the one from Louis Jadot at Waitrose as well) fits right in. Expect an expressive, generous, and bright fruity character. And of course, being the foodie of the group, it is the most curious, adventurous and always ahead of the curve – a white wine for the explorers.
Soho is a classic Mâcon-Chardonnay
Moving on to a lively, always bustling and never turning down a good time type of neighbourhood – Soho. The heat of London’s dining and nightlife scene simply matches the vibes with a Mâcon-Chardonnay, which truly bottles up the mood.
We’re talking classic, fruit-forward white wine, offering a smooth yet expressive, effortlessly reliable pairing that redefines your wine-and-dine experience. Pick up a bottle of the Mâcon-Chardonnay from Louis Latour at any Majestic in the city.
Shoreditch is an effortlessly cool Bourgogne Côte d’Or
For the cool kids out there, we can’t miss the fabulous warehouse galleries, vinyl shops, and low-lit wine bars – all of it screaming Shoreditch. There’s no better pairing for a neighbourhood so cool it doesn’t even need to try hard.
Enter Bourgogne Côte d’Or – one from Domaine Odoul-Coquard available at Tanners – an elegant, refined Pinot Noir with timeless style and quiet confidence. We promise, it’s the bottle of red everyone actually wants at the table.
Hampstead is a crisp Bourgogne Tonnerre
Let’s bring some romance to the function. Imagine leafy walks, historic pubs, and simple luxury. You already know, it’s the gorgeous Hampstead. Sophisticated without needing to shout about it.
All there’s left to do is add a clean, mineral-driven, and precise Bourgogne Tonnerre, which you can get from the Dampt Frères winery at Hourlier Wines. This minimalist bottle of white pairs surprisingly well with dog walks, green parks, and pretending you own a £5 million townhouse, and we’re so here for it.
Hackney is a lively Bourgogne Côte Chalonnaise
Up next, we’re travelling to the spontaneous Hackney. With fun canal-side hangouts, pub gardens, and big group dinners, we need a wine that brings people together. That’s where a Bourgogne Côte Chalonnaise comes into the picture.
With its vibrant and charming personality, this Pinot Noir is the ultimate life-of-the-party red, made for sharing crazy stories and extra bottles with your best mates. You can get your Vignerons de Buxy from Cambridge Wine Merchant.
Camden is a characterful Mâcon-La Roche-Vineuse
Camden is known for its edgy, rebellious spirit, but at the same time it can be surprisingly refined – regardless, it is always true to itself. This mix of authentic identities is reflected in Mâcon-La Roche-Vineuse, a unique wine with a range of flavour profiles that somehow come together harmoniously.
Domaine Gonon’s Mâcon-La Roche-Vineuse is available at The Wine Society. It’s accessible and instantly appealing, with a touch of confident individuality – just like Camden.
Richmond is a quietly vibrant Bourgogne Hautes-Côtes de Beaune
What’s Richmond if not fresh, grounded, and elegant? Head to Tanners and pick up a bottle of Bourgogne Hautes-Côtes de Beaune by Rollin Père et Fils 2023, which embodies the neighbourhood’s identity in its refined combination of vibrant fruits. It’s a wine that reveals its character over time, asking to be explored patiently, like Richmond’s charming corners away from the hustle and bustle of the city centre.
Which London neighbourhood are you pouring tonight?
