Whether you’re a booze snob or just down for a good time, the circus is coming to London in the form of the world’s biggest Negroni bar. For the discerning connoisseur, the Negroni is a rewarding balance of sweet and bitter flavours. For everyone else, it will mess you up in less time than it took to get the bartender’s attention.
In a partnership with Campari, and aptly named The Negroni Bar, it will bring the globe’s largest selection of the red drink right to their guests’ palettes, providing up to 30 different variations of the iconic beverage. If you’re a newbie, try the classic Negroni recipe, made up of one part Campari, one part gin, and one part red vermouth. For more seasoned enthusiasts, one highlight to look out for is the Carpe Diem Negroni, a delectable mixture of Cocchi Barolo Chinato and Punico Zahare.
Experience the pop-up from May 11- 21 in Shoreditch at the Red Gallery, and clink your rubied glasses to Count Camillo Negroni. He allegedly invented the cocktail in the early 20th century in Florence, when legend says that he had his bartender friend Forsco Scarselli replace the soda of an Americano with gin instead. A bold move that we’re still enjoying today, especially as 15 other bars will create their own bespoke Negronis in the duration of the pop-up. Big names include Satan’s Whiskers, The Looking Glass, Loves company, Casita, and The Gibson. Learn more about the event, and start seeing red!