You Won’t Believe What This Online London Shop Is Selling…

We can almost see the attraction of London themed souvenirs such as Big Ben magnets and mugs emblazoned with the Queen’s face memorabilia, but this online shop has taken the monetisation of our capital one step too far. ‘Shoreditch Air’ claims to bottle and sell, wait for it… London air.



And it’s not just any old air. They bottle up the air of different areas of London, all with distinct aromas (apparently). The range currently include Brixton, Croydon and Shoreditch Air. Shoreditch comes in two unique editions: AM and PM (depending on whether you like your air infused with hipster-worthy black organic coffee, or the evening musk of afterwork hemp-brewed beer).


The company claims that the products are perfect for those “missing home” or who “would just like to get an idea of what London smells like”. Whoever you are, save your £19.99 and take it from us – its smell ain’t great.

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