A charity shop has just popped up in Selfridges, curated by film director Miranda July.
Probably the most unassuming place for a charity shop would be one of London’s most luxurious department stores, but that’s exactly where Miranda July has set up shop.
Taking inspiration from London’s diverse and multicultural communities, July sought to create a charity shop that ties in with Harry Gordon Selfridges’ famous statement that his store is an open house where “everyone is welcome”.
The artist and filmmaker has created this space as a curated piece of art but also as a functioning retail space. July has chosen four religious charities to look after and staff the shop because, you know, teamwork obviously makes the dream work. The charities include Islamic Relief, Jewish charity Norwood, London Buddhist Centre and Spitalfields Crypt Trust.
All proceeds will be shared equally amongst the charities and each one will then go onto donate 2.5% of their earnings to additional charities of their choice. It’s literally a warming circle of charity and we’re all for it.
What’s better (and equally as astounding) is you’ll be finding the same kind of knick knack’s you’re used to rummaging through in your local Oxfam, right on the third floor of Selfridges. So that means bagging a one-of-a-kind £5 jumper on the same level where someone is surely spending £500 on something similar.
Miranda July’s Interfaith Charity Shop is on the 3rd Floor of Selfridges, 400 Oxford Street, near Bond Street station, W1A 1AB until October 22, 2017.