Bringing home the Bacon (Breakfast Roll)… Greggs launches a trial delivery system in London.
They’ve released frozen sausage rolls in Iceland, pasty-flavoured lip balms in store, a range of Gift Cards, their very own app and currently provide 4.46 Greggs bakeries per square mile in London. So what’s next for Greggs?
I wish there was a posh Greggs with waiters.
— Nick Frost (@nickjfrost) 30 May 2012
With the likes of Burger King and Pret already offering delivery services, it seems only natural that London’s favourite bakery (sorry, Gail’s) should start to post its pastries.
— Aaron Rook (@AaronRook91) 28 December 2016
This latest London trial of Greggs Delivered comes from the recent success of a Newcastle equivalent and should soon be available to all Londoners.
However, the trial is currently limited to a 0.4-mile radius from Greggs Cheapside and Greggs Eastcheap, with delivery only available between 10.00am and 12.000pm and with a minimum spend of £20. Kind of defeats the purpose of the £2 Breakfast Deal…
The lucky few offices that reside in this pizza-slice-paradise can order online via the Greggs website and sit in wait for their warm Steak Bake without stepping out into a potentially snow-filled and treacherous city.
Raymond Reynolds, retail director at Greggs, said: “Convenience is key in the food-on-the-go market, and we’re extremely excited to offer delivery of a selection of our great tasting freshly prepared food directly to our customers, by trialling a free delivery service in two of our London shops.”
The dream of a freshly delivered breakfast bap in bed remains but a fantasy, but one that can now be spotted in the slightly nearer future.