April Fools! Gotcha:)
Last Wednesday, 29th March, Londoners faced the definitive news that the Brexit process had officially been put into action. Today, the first of what is likely to be a series of distressing outcomes has been announced. Major supermarket chains will be scaling back and eventually discontinuing their sales of Camembert.
Due to rising transport costs and uncertainty in the on-going trade negotiations between Theresa May and Michel Barnier, French cheese producers such as Président and Le Rustique are at a stand off with British supermarket chains. The likes of Sainsbury’s, Tesco, Asda and even Waitrose(!) are currently in talks to embargo the French producers who are insisting on steep price increases. It is likely that by the end of April 2017, the British public will be saying au revoir to one of the best loved cheeses in London. Boursin will not be affected.
Donald Trump took to Twitter soon after the shock announcement this morning, offering to ship Kraft Singles to the UK at low costs. Theresa May is yet to respond.