This summer (if we can call it that…) the streets of London are going to be transformed by magical giant dream jars in order to celebrate Roald Dahl’s 100th birthday and the release of The BFG Movie (out on July 22). The phizz-Whizzing public art trail will see the childhood dreams and aspirations of celebrities and top artists such as Steven Spielberg, Sophie Dahl, Mark Rylance and Quentin Blake placed in GIANT six foot jars located in iconic spots around London, including Trafalgar Square, St Paul’s Cathedral, The Tower of London, and Leicester Square. The BFG Dream Jar Trail is run in conjunction with Roald Dahl 100, which is celebrating 100 years since the author’s birth with a series of events and activities throughout the UK.
The trail will run from 9 July – 31 August and the jars will then be auctioned in aid of Save the Children and Roald Dahl’s Marvellous Children’s Charity, which provides Roald Dahl specialist nurses for seriously ill children in the UK. Rumour has it that the GIANT jars belong to The BFG himself, who mislaid them during his night time wanderings delivering dreams to the children of the world…so follow The BFG Dream Jar Trail and help the friendly giant find his missing jars.
Too far? Well, as Roald Dahl once said: “A little nonsense now and then, is cherished by the wisest men.” So there.