This Soho Hotspot Is The Ultimate Destination For Music Lovers

London’s hottest power couple, Jägermeister and Soho Radio, collectively known as Jäger Soho, are bringing you a series of amazing live music sessions and takeovers alongside an exciting Jäger cocktail menu, in a bid to merge great music with great drinks.

Jägermeister has teamed up with Soho Radio and they’re introducing a newly designed hub, creating the perfect hangout for music and Jäger lovers to, um, hang out. With their buzzing calendar of events looking choc-a-bloc, Jäger Soho really is the only place to be this autumn.

Their exciting event series is already in full swing, but there’s still so much to look forward to. Taking place at Jäger Soho this month is a vinyl session from Modestep with a string quartet on 9th November, as part of the Jäger Vinyl Sessions. And there’s more where that came from – just grab yourself an Ice Cold Shot and enjoy!

Jäger Soho has also been hosting some incredible residencies and there’s no sign they’re slowing down anytime soon. Family Store kicked things off earlier this year with a pop-up shop selling illustrated goods based on its successful Brighton store. AIM’s Label Lodge followed that up, showcasing the UK’s thriving independent music sector, and Notion Magazine rocked up in October, offering magazines and merchandise galore. Next up is Grrrl Zine Fair, stepping in on 6th November to launch their new Grrrl In Print issue, alongside workshops and live collaborations with their favourite bands.

Plus, from mid-December Jäger Soho will be welcoming an official Jägermeister merchandise pop-up shop, filled with goodies that are usually only available in their online store. This could be the perfect opportunity for a bit of Christmas shopping… Or just the perfect opportunity to treat yourself! To learn more about what’s going on at Jäger Soho over the next few months, check out the Soho Radio website. (3)

Keep an eye out for Jägermeister’s official events, where you’ll be able to try a selection of ice cold, herbalicious cocktails including the fantastic Root56


…as well as the Hunters Tea (Jägermeister, black tea, lemon juice, maple syrup and orange jam) and the Purple Stag (Jägermeister, berry tea, lemon juice, maple syrup and blackcurrant jam).

To complement the goings-on at Jäger Soho, you can also try any of these exciting cocktails at six other Soho haunts: Cahoots, Rum Kitchen, Ham Yard Hotel, London Cocktail Club (Covent Garden), Be At One or the Piccadilly Institute. Soho really is the best place for Jäger fans (and Jäger fans-to-be). Here’s a video that will help you on your hunt…

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