London’s Chess Championship Has Revealed A STEAMY Logo

Guy Parsons Guy Parsons

World Chess Championships London

I’m not saying these two are close, but it looks like they can mate in one.

The World Chess Championships will be hosted in London next year – I know you’re counting down the days – but the recently unveiled logo is creating something of a stir, because, well, just look at it:

World London Chess Championships

Two characters, one of whom is arguably bottomless save for a single sock, are innocently playing a nice game of chess, admittedly while bumping some uglies and grabbing each other’s bishops. The reversed version is just as sizzling:


This hypermodern design might be a bold move from the organisers, but who knows, perhaps competitors will be exchanging much more than material next November, as they carefully study each other’s openings.

Officials describe the branding as ‘controversial and trendy, just like the host city.’ (Don’t try and pin this on us, you pawn-addled things, we’re British.) Fair play for goading us into writing about a chess competition though!

The World Chess Championship Match opens in London on November 11, 2018. Details on their site.

Tags: chess, games
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