Selfridges Have Launched A £99 Ice Cream Cone And We’re Not Even Surprised

Morgan Cormack Morgan Cormack


Selfridges have gone that extra mile again, folks. This time housing Snowflake Gelato who have launched a new £99 ice cream cone.

They’ve just re-opened their Christmas shop at the start of August, and this is their latest attention-grabbing stunt.

Snowflake Gelato sits proudly in Selfridges’ Food Hall and as an exclusive treat for this luxury location, they’re serving up a £99 soft serve named ‘The Billionaire’. There was once a day when you could get a 99p cone, but this new creation aspires to be one hundred times better.

‘The Billionaire’ comes in a hand prepared cone dipped in rare 75% criollo cocoa single plantation Madagascan chocolate. (Try saying that after a few.)

The rather regal cone houses Persian blue salted caramel gelato, spheres of gelato in mango, passionfruit and ginger flavours and a sprinkling of caramelised pecans. Is that it? Oh no, my friend. A Belgian white chocolate truffle filled with salted caramel sauce will sit on this masterpiece, alongside a raspberry sorbetto macaroon decorated with white chocolate glaze… and edible diamonds.

And of course, the whole thing is topped with 24 carat gold leaf and a Flake wrapped in a sheet of the gold stuff too.

If you want to get your hands on ‘The Billionaire’ (or have the bank funds to be able to), then visit Snowflake Gelato in Selfridges Food Hall, 400 Oxford St, near Bond Street station, W1A 1AB.

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Food & Drink