Coffee brand Julius Meinl has teamed up with Scottish poet (and sculptor) Robert Montgomery to bring an interactive tree display to London. A Thousand Voices will be unveiled on 19 April at Finsbury Avenue Square, and ties in with the brand’s Pay With A Poem initiative, which was held last month for World Poetry Day. Customers were invited to to pen a poem in return for a free coffee or tea and the installation will consist of a selection of these poems, written by customers from all around the globe! The submissions will hang like leaves from the tree, and Montgomery’s poem will be lit up in LED lights.
Members of the public are being invited to stop off and view the display between 7am and 5pm on the day, as well as add their own poem to the tree, and take one away with them! A total of 34 countries spanning 1,294 locations took part in the brand’s Pay With A Poem campaign, which is now in its second year. This means that it’s not just London that is being graced with the presence of a Poem Tree! Thousands of poems are to be placed on a bridge over the Navigli river in Milan, Italy, too.
Marcel Löffler, CEO of Julius Meinl said that, “partnering with Robert Montgomery, who has been inspired by the poems written by ordinary people who paid for their coffee with poetry, provides us with a unique opportunity to showcase the symbiotic relationship between coffee and creativity.” We have no doubt that it will be beautiful, so pop down and have a read! Hey, perhaps you’ll discover that you’re a poet and didn’t know it!
Featured Image Credit: YPN