The iconic Piccadilly Circus billboards are, once again, bombarding the retinas of London’s tourists with deliciously vivid commercials, 283 days after they were turned off.
Piccadilly Circus has been adorned with brightly-lit signs since 1908. [Photo: David Lucas]
199 years later, the junction now boasts a single super high-definition LED screen, which was being tested last week.
That means the display can now show pretty full-screen videos and animations.
Here’s how it looked in 1949…
And a bit more of how it looks now.
For a classic photo, though, get along when it’s dark and rainy, for some hot ad-on-pavement reflections.