The ‘Make Your Own Magnum’ Pop-Up Is Back And It’s Better Than Ever

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The Magnum ‘Pleasure Store’ (cheeky) returns to London for Summer on 29th June and this year they’re promising double the chocolate-coated fun.

This year, you’re in for a very fashionable treat as Magnum partners with Moschino, with a store that’s been personally designed by the Creative Director of Moschino, Jeremy Scott.


Imagine a world where you could pimp your ice cream to personalised perfection, where double dipping is not only allowed but encouraged, and where you’re served by a mysterious man wearing a trilby. Welcome to the Seven Dials Magnum Pleasure store.

After selecting an ice cream stick, you’ll be given the chance to double-dunk your ice cream in melted white, dark, or milk chocolate, before personalising your prize with fancy-pants toppings like Black Lava Sea Salt and Blackberry Crunch. The perfect Summer treat to sink your teeth into while the weather is OMG hot.


The pop-up will be located at 21-23 Earlham Street, Seven Dials, London, WC2H 9LL and runs from 29th June – 10th September, so there’s plenty of time to satisfy your chocolate cravings in style.

Opening times:

Sunday: 10am – 6pm

Monday/Tuesday/Wed: 10am – 7pm

Thursday: 10am – 10pm

Friday: 10am – 9pm

Saturday: 10am – 10pm

More sweet treats:

🍨 Frozen Éclairs Now Exist And Our Entire Summer Has Been Made
🍩 The Krispy Kreme Slot Machine Returns To London Tomorrow
🍓 The Strawberry Rosé Slushie Craze Is In London For Summer
🍦 8 Ice Creams So Good They’ll Make You Forget About Those Summer Fitness Goals

Lily Frohlich

Lily Frohlich

Lily fell in love with London after visiting the Natural History Museum on a day-trip from Bristol (aged four) and she’s never looked back. She’s a sucker for smashed avo’ and poached egg on toast, and she just can’t help herself from frequently posting pictures of her food on Instagram.

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