The ‘Make Your Own Magnum’ Pop-Up Is Back And It’s Better Than Ever

Lily Frohlich Lily Frohlich


The Magnum ‘Pleasure Store’ (cheeky) returns to London for Summer on 29th June and this year they’re promising double the chocolate-coated fun.

This year, you’re in for a very fashionable treat as Magnum partners with Moschino, with a store that’s been personally designed by the Creative Director of Moschino, Jeremy Scott.


Imagine a world where you could pimp your ice cream to personalised perfection, where double dipping is not only allowed but encouraged, and where you’re served by a mysterious man wearing a trilby. Welcome to the Seven Dials Magnum Pleasure store.

After selecting an ice cream stick, you’ll be given the chance to double-dunk your ice cream in melted white, dark, or milk chocolate, before personalising your prize with fancy-pants toppings like Black Lava Sea Salt and Blackberry Crunch. The perfect Summer treat to sink your teeth into while the weather is OMG hot.


The pop-up will be located at 21-23 Earlham Street, Seven Dials, London, WC2H 9LL and runs from 29th June – 10th September, so there’s plenty of time to satisfy your chocolate cravings in style.

Opening times:

Sunday: 10am – 6pm

Monday/Tuesday/Wed: 10am – 7pm

Thursday: 10am – 10pm

Friday: 10am – 9pm

Saturday: 10am – 10pm

More sweet treats:

? Frozen Éclairs Now Exist And Our Entire Summer Has Been Made
The Krispy Kreme Slot Machine Returns To London Tomorrow
The Strawberry Rosé Slushie Craze Is In London For Summer
8 Ice Creams So Good They’ll Make You Forget About Those Summer Fitness Goals

Food & Drink