London’s Fab Pastry Shop Is Getting A Gorgeous, Flower-Filled New Store

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Maitre Choux Chelsea

Maitre Choux Chelsea will be the chain’s prettiest shop yet.

Fabulously French, and rather delicious to boot, Maitre Choux‘s decadent eclairs have been quite the hit since they arrived in the capital. And when we say decadent, we mean adorned-with-gold-leaf decadent. On November 30th, they’re set to take up residence on what is surely their spiritual home – the King’s Road – in a floral-filled shop that’ll be as pretty as a picture. Plus, they’re giving away free eclairs across the opening weekend!

Maitre Choux Chelsea
Photo: @maitrechoux

Arriving in Chelsea this autumn, Maitre Choux Chelsea will be the pastry purveyors’ biggest shop yet. Whilst it’ll be filled with the usual, ‘gram-worthy sweet treats, the headline news is that this one with have a flower tunnel, through which you’ll parade to pick up your eclairs. Honestly, it sounds like a fairytale way to grab dessert, one which we’ve frankly been severely lacking thus far. The new branch will also feature a croquembouche choux tower in the window, which is enough to induce food envy in anyone. I mean, just look at it:

Maitre Choux Chelsea
Photo: @maitrechoux

To celebrate their arrival in the swish SW3 postcode, Maitre Choux are launching a delicious giveaway. From 11am on Friday November 30th and Saturday December 1st, they’ll hand out 100 free eclairs to the lucky lot who are first through the doors. Trust us when we say you won’t want to miss out!

Find Maitre Choux Chelsea at 59 King’s Road, Chelsea, SW3 4ND. In the meantime, you can find their shops in Soho, Kensington, Piccadilly, and Westfield, by checking out their website.

Featured image: @maitrechoux

Alex Landon

Alex Landon

Although Alex spent most of his life in Somerset and Durham, London is (almost) in his name, so he relocated to the capital and fell in love with it. Now going by the moniker 'Secret Landon', you'll find him eating all of London's street food, lost in a bookshop, or shouting at his beloved ice hockey team, the Minnesota Wild.