Breaking news: we’re all a bunch of w*nkers and London is rubbish 😊
According to a recent YouGov survey, Brits who live outside of London believe that Londoners are arrogant and insular, and that the city itself is expensive and chaotic. 😊
The most popular word chosen by people in the north of England to describe Londoners was “arrogant”, used by 38% of respondents. Other popular words were “insular” (22%) and “rich” (15%). Apart from calling it “diverse” (20%) and, less commonly, “dynamic” (7%) and “innovative” (1%), it seems that non-Londoners didn’t have many positive things to say about the city itself, either. Respondents from all across the country mostly chose words like “expensive” (47%), “crowded” (43%), “chaotic” (20%) and “dirty” (15%) when asked to describe it. 😊
In spite of this, over half (56%) of people living outside of London said they had pride in London as a capital city. However, 28% are not proud at all. YouGov found that this is particularly true of Wales (44%) and Scotland (39%).
While 77% of people polled by YouGov believe that London has contributed a lot, or at least a fair amount, to the UK as a whole, 68% felt that their local area hasn’t benefited at all from the capital’s successes.
Solid work, London. Way to go!