So last year, CATS (Citizens Advertising Takeover Service) succeeded in covering Clapham Common with pictures of cats (talk about great acronyms), in replace of all standard advertising. However, to bring in 2017, the tube station now has over 60 pictures of cows, pigs and chickens… all pro-vegan and campaigning for the better treatment of animals. The adverts are plastered all over the station’s walls and turnstiles, with the message “I’m ME. Not MEAT” as a way of emphasising that all animals are individuals. The campaign was launched by PETA (People for the Ethical Treatment of Animals) on New Year’s Eve, and it’s hoping to inspire people to try veganism and therefore help protect animals and the environment.
It also coincides with Veganuary which, if you haven’t worked it out, is a global charity that encourages people to try going vegan throughout January. It’s a month long mission to help people to ease into the lifestyle with easy recipes, expert advice and accessible information. You can sign up here. (You’re a little bit late, but you’ll be forgiven).
Feature Image: PETA