We all know that London is expensive; we spend most of our days whinging and whining about it. But we’ve only just stopped tutting when we’re asked to pay £5 for a pint (and even that took a good few years to overcome).
Just to fuel the stereotype, The Rake in Borough Market is selling pints of Cloudwater’s North West Double IPA for £13.40. To put it into perspective, that’s about 3 times the price of the average London brew. The justification being that it’s a “smashing pint”.
It has caused a bit of a storm on Twitter, with one user claiming that “£7 quid is a very expensive pint of beer. £13.40 is bonkers, stark, raving, bonkers”. He is not wrong.
£7 quid is a very expensive pint of beer. £13.40 is bonkers, stark, raving, bonkers.
— Uilliam Mac (@LiamTheBrewer) August 24, 2017
We’ll probably just avoid it and stick to our ordinary, not-so-smashing lager, but it’s always amusing to comment on the moments when London goes “ha, you already thought I was expensive, but TAKE THAT”.
🍦 In keeping with the ‘London is expensive’ theme, Selfridges have launched a £99 ice cream cone🍦
[Photo by Quentin Dr]