Krispy Kreme’s New Doughnut Range Is Pretty, Pretty Posh

Guy Parsons Guy Parsons

Selfridges Donuts from Krispy Kreme

The sugar-hit specialists at Krispy Kreme are back at Selfridges with some proper fancy doughnuts.

What does it take to get to a spot in Selfridges food hall? Something a little la-di-da, of course. That’s why Krispy Kreme have unveiled a new menu of super-colourful, high-end doughnuts to tempt even the snootiest shopper.

Take the Champagne Touch for example:

Champagne B2

It’s got real Marc de Champagne in it, Belgian white chocolate Kreme and has a dark chocolate champagne bottle on it. Nice.

This pretty creation is the Magic Unicorn:

Magic Unicorn Doughnut, Krispy Kreme

It’s sprinkled with glitter dust and filled with a ‘secret ingredient’. Come to think of it I’d probably rather know that that ingredient was, but hey, maybe I’ll just look at it instead.

Or try a Red Berry Drizzle:

Red Berry Drizzle Donut

Practically an afternoon at Wimbledon in a doughnut, it has a Paillete Feuilletine base, a raspberry filling, cream cheese frosting, biscuit pieces, fresh strawbs on top and a red berry coulis drizzled all over. Game set and match, son.

But maybe my favourite is ‘The Selfridges’:

Selfridges Doughnut

Chocolate frosting on the inside, dark chocolate ganache all over the outside, chocolate stars on top, and gold dust just to show off. Into it.

Be a baller and pick up your deskmates a tray at Selfridges, 400 Oxford Street. London. W1A 1AB.

Krispy Kreme Selfridges

More bling (pastry) rings:

Dum Dum Donutterie’s giant 10-inch doughnuts
8 of London’s best places for doughnuts
Try duck doughnuts at Duck & Waffle’s new restaurant

Food & Drink