Listen up Instagram addicts, because this one’s for you. For one day only, Häagen-Dazs are hosting a Soho-based pop-up of truly epic proportions! These ice cream heavyweights have teamed up with culinary events experts Bompas & Parr to create a multi-sensory experience that sounds far too sweet to miss…
Guests will work their way through a series of interactive rooms inspired by Häagen-Dazs’s famous flavours, in an attempt to take the perfect food pic. The best part is, if the judges deem you as the Instagram user with the best picture, you’ll be handsomely rewarded with an ice cream sculpted into the shape of your face, with the help of a 3D scan!
The pop-up’s interactive rooms will even feature an infra-red ice cream area and an ‘ice-capade’ station… While we’re not entirely sure what either of those will involve, we’re definitely excited to check them out for ourselves!
In case that wasn’t enough to convince you to go, we can also confirm that this event offers a nail tattoo bar, an ice cream decoration station (with all the toppings you could dream of), ice cream canapés, ice cream cocktails, and a lounge room styled to reflect Häagen-Dazs’s salted caramel and cookies and cream flavours. This pop-up is, without a doubt, a seriously cool place to chill out!
The ‘My Extraordinary Life’ Häagen-Dazs pop-up runs from 2.30-8.30pm on Friday 19th May and you can book your tickets in advance here.
Noho Studios, 46 Great Titchfield Street, W1W 7QA