This Fierce Halloween Pop-Up Shop Will Give You ALL The Inspiration You Need


Budweiser has teamed up with a band of badass brands to bring you the ultimate Halloween pop-up shop.

And it definitely won’t feature plastic devil horns or disposable neon wigs! This is Halloween for the style-conscious. Let the King of Beers (or should we say King of Fears?) show you how it’s done…

From the 27th to the 29th October, Budweiser is setting up shop at Old Street Station with a pop-up filled with exciting surprises. SPOILER ALERT: one of those exciting surprises is the chance of free Budweiser to drink while you browse*. We told you to expect excitement! But that’s not the only trick they’ve got up their sleeve – Budweiser has secured a selection of imaginative boutique suppliers to make sure your look is on fleek (as well as frightening).

They’re featuring bejewelled beauty experts Gypsy Shrine:

[Instagram @thegypsyshrine]

Bodysuit baes Badinka:

[Instagram @badinkastyle]

And Masked mavericks Wintercroft (alongside loads of other stylish suppliers):

[Instagram @wintercroft]
The way we see it, you have three choices when it comes to scouting the perfect Halloween ensemble:

  1. You order a generic, poor-quality, nylon horror from an online shop, and wait anxiously for it to arrive. When it finally does it will inevitably be too small/too scratchy.
  2. You trawl round endless uninspiring ‘party shops’, paying well over the odds for an off the rack witch costume.
  3. You head to Budweiser’s King of Fears pop-up the weekend of, and spend your time picking out a few unique accessories for an effortlessly cool Halloween look. Budweiser has even sorted some pumping beats to keep your spirits up while you shop.

We definitely pick option three.

You’ll find the King of Fears pop-up shop at Unit 3, Old Street Station, St. Agnes Well, EC1Y 1BE from 1pm to 8pm 27th – 28th October and 10am to 1pm 29th October.

After selecting a few well-chosen pieces, you can check out Bud’s Nightmare Circus Halloween Party on Saturday 28th at The Magic Roundabout, Old Street. They’re putting on an evening filled with epic music and loads of tricks and treats. You’ll also find Budweiser’s Nightmare Circus’ Troupe of Artists surprising Halloween fans with spine-chilling pop-up activations across London, as well as Birmingham and Manchester from 21st to 31st October.

If you fancy guaranteed entry to the party this weekend, plus a bit of VIP treatment for you and 4 friends, head over to Fever and try your luck in this competition. Budweiser are giving one lucky person (plus 4 lucky mates) the chance to win a 3-course meal, free drinks and a terrifying makeover by a top make-up artist.

*Complimentary Budweiser only available between 1pm – 8pm on Friday 27th October and Saturday 28th October (limited to one per person).

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