If there’s one thing Londoners love more than cheese, it’s cheese on beans. And that’s exactly what’s on offer at London’s first ever Heinz baked beans pop-up at Selfridges’ Foodhall. Serving up a whole toast of nostalgia and three very special dishes, get baked in the best way possible at what might just be the most comforting pop-up London has ever seen…
Beans, beans good for the heart! Move over Liz, Heinz are marking half a century since their advertising slogan ‘Beanz Meanz Heinz’ was first penned by actually offering something that is not in a can. Coming up on the menu you’ll find ‘Beanz with Crispy Bacon’, ‘Beanz with Smoked Ham Hock’ and ‘Beanz with Scrambled Egg’. And you can add a heap of melted cheddar goodness on to each and every one…
But, they are also selling things in a can, too. This takes the form of a limited edition Beanz Meanz Heinz can, which has been designed to express the collective love that people have for Heinz Beanz. The artwork features 50 different iterations of the Beanz Meanz Heinz slogan using words that illustrate what Beanz means to UK households across the country. The commemorative design will be sold exclusively through Selfridges along with 50 collectable cans personally signed by Maurice Drake, the advertising copywriter who came up with the slogan back in 1967.
Phrases include Beanz Meanz… Yummz, Famz, Chatz, Spudz, Eggz, Morningz and Brekkiez.
All Heinz proceeds from the sale of the limited edition and collectable cans will be donated to The Ideas Foundation – a charity that identifies and nurtures creatively gifted 13-19 year olds, as well as working to increase diversity in the creative industries.
The Beanz Meanz Heinz bar is open from 27th March for four weeks, with dishes costing £3. Customers do not need to book in advance; just simply turn up between 9am and 7pm Monday to Saturday or 11.30 am to 6pm on Sundays from 27th March to 23rdApril.
It has to be…Heinz.