A Company Wants To Replace All Tube Adverts With Pictures Of Cats

Lucy Bloxham Lucy Bloxham


Forget the Night Tube or driverless trains, the future of the London Underground could be verrrryyyy different to how we might expect. It could be littered with pictures of cats instead of advertisements. Seriously. Citizens Advert Takeover Service (C.A.T.S – haha, geddit?) is campaigning to raise enough money through crowdfunding in order to cover all of the adverts in a London tube station with moggy mug-shots. The group is asking the public for £23,000 – of which they’ve already raised almost £3,000 – so they can take over their first Tube station.


Feline like this may be a joke? Trust us, it’s not. According to the Kickstarter page, they’ve already approached TfL and have been given the green light: ‘We’ve asked, and they actually will. We can turn an entire station into a roaring festival of cats. If we raise £20,000 we can do a whole platform in one of the smaller stations – any higher and we’re in the big leagues.’ And it’s not just because they really love cats. They also want to wage war on consumerism. Glimpse, the brainchild behind the project, say the reasoning for this is simple: “a) it would look amazing. b) it’s exhausting being asked to buy stuff all the time. Wouldn’t it be great not to worry about the holiday we can’t afford, the car we don’t need, or the body we don’t have?”

We can’t help agree with them on this one. Despite the fact that they’re fighting against purr-suading people to buy things by purr-suading people to spend money…a bit of a Cat-ch 22, purr-haps?

For a mere £5 donation, they’ll let you in on a web-based version of their concept, which blocks all ads and replaces them with cat pictures. For a £100 donation, they’ll actually put YOUR cat on a poster. Wherever you stand on this one (unless you’re more of a dog person, we guess), that is pretty tempting. Fame for old Borris? Who could say no to that.

NB: dogs disguised as cats are not accepted.

Tags: advert, tube
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