This May, a gorgeous floral spectacle will take over Chelsea for London’s largest free flower festival entitled Chelsea in Bloom. The annual event coincided with the RHS Chelsea Flower Show, offering a more accessible alternative who want to celebrate the return of spring without the hefty price tag.
This year’s theme is Flowers in Fashion, celebrating the swanky neighbourhood’s rich history as a fashion hub here in the capital. Over 120 local businesses will adorn their storefronts with stunning (and don’t forget free) floral displays inspired by iconic fashion moments and legendary designers.
You can expect an explosion of creativity, as the streets of Chelsea become a living runway of stunning flower installations.
Chelsea in Bloom: Flowers in Fashion
Chelsea in Bloom is more than just a flower festival; it’s a true celebration of spring, the prestigious Chelsea Flower Show, and the community at large. The local businesses—including cafés, hotels, and beyond—will not only be displaying their fabulous installations but will be competing against each other.
The dazzling displays will be judged by a panel of experts, including RHS judges and tastemakers from the fashion world. From the swinging sixties to bold punk rebellion, expect to see Chelsea’s fashionable past be reimagined in petals, foliage, and art.
There’s even a People’s Champion Award, where the public gets to vote for their favourite displays online, so be sure to stop by Chelsea to explore and vote for the showstoppers!
Beyond the displays, Chelsea in Bloom also boasts an array of other events and activities designed to engage and entertain visitors of all ages. Sloane Square serves as the heart of the event, where there are usually walking tours as well as rickshaw rides to help you explore every corner of the festival.
Chelsea in Bloom will be taking place from May 19 until May 25. So, grab your comfiest walking shoes and get the gram’ at the ready. Florals and fashion are about to collide in Chelsea, for this unmissable springtime celebration. For more information, click here to visit their website.